Earn Your Black Belt In Business

Helping Martial Arts School Owners Grow from 0 to 40+ Students and Beyond.

Go from an empty mat and losing money every month, to packed classes and a profitable business, all without compromising the integrity of your art or running your classes like a day-care.

In Front of You Lie Three Paths

Do Everything Yourself

Trying to figure out the business side of running a dojo on your own is possible, but extremely difficult and time consuming. It’s like trying to teach yourself martial arts. You’ll end up wasting a lot of time and not getting any real results.

Hire A Marketing Agency

You could always just outsource and let a marketing agency manage everything for you… The problem is, they don’t really know you, your art, or your school. This often leads to watered down messaging that gives people a false impression of what you’re really about. A marketing agency might care about getting people in the door, but they won’t care if they stay.

Get Coaching

Just like in martial arts, a good coach can make all the difference between failure and success. Getting advice from someone who has walked the same path before you is valuable, but it’s even more valuable when they are taking a deep look into every aspect of your business and diagnosing exactly what tweaks need to be made to take it to the next level.

This way, you can learn all the business skills you need to grow your school yourself, without wasting years studying generic business advice that isn’t tailored to what you do. Freeing you up to spend more time teaching and less time scratching your head.

đź‘‹ Who This Is For

This coaching program is for martial arts school owners with 0-30 students who want to:

  • Grow to 40+ students and beyond

  • Improve lead generation and student enrollment

  • Strengthen student retention and community building

  • Structure their curriculum and class flow more effectively

  • Move toward running their school full-time

Whether you're just starting your school or trying to take it to the next level, this program is built from the exact strategies I used to grow my own school from scratch to 40+ students in under 2 years while teaching multiple arts and building a strong community.


🙅‍♂️ Who This Is NOT For

This program is not a fit for you if:

  • You're consistently getting new students every month and are happy with your student retention

  • You want a get-rich-quick scheme or shortcuts to “explosive growth” without effort

  • You’re looking to outsource everything instead of learning how to lead your school effectively

  • You run a martial arts program that prioritizes volume over quality, rank over skill, or daycare over discipline

  • You’re not willing to show up consistently and put in the work to grow your school the right way

If none of those sound like you, then keep reading to see how we can work together to make your school a success.

⛩️ What You'll Get

  • 6 weeks of 1-on-1 coaching calls (1 call per week)

  • Personalized plan full of practical, action-driven growth strategies tailored to your dojo

  • Unlimited chat/message support for Q&A and guidance

  • Tools that you can implement immediately

🔑 Here's what we’ll cover together:

Every school is different, so your coaching should be too.

Each call is customized to your school’s current needs and goals.  Whether you're struggling to get people in the door, improve your trial conversions, or keep your students engaged long-term, we’ll focus on what matters most to you.

🥋 Who Am I?

I’m Sensei CJ, and I’ve been teaching martial arts for over 14 years.

I hold multiple black belts, including:

  • 4th Degree Black Belt in Kenmei Wa Ken Jitsu and recognition as founder through the International Independent Martial Artists Association

  • 3rd Degree Black Belt in Northern Mantis Kung Fu

  • 3rd Degree Black Belt in American Karate

  • 1st Degree Black Belt in Kenpo Jiu-Jitsu

I also hold a Blue Belt in Brazilian Jiu-Jitsu (with over 12 years of experience), and have over a decade of experience in Muay Thai, Aikido, and Japanese Jujutsu

I began teaching in 2011 and went on to run multiple concurrent programs at a school with over 500+ students.  I became the lead instructor and program director in January of 2020.  Over the next 3 years I brought classes from struggling to maintain 2-4 students per class, to consistently getting as many as 30+ students in some classes, as well as expanding class offerings and improving student retention well beyond what it was before I took over the programs.  I did all this during the toughest time in recent history to grow a martial arts program.

In 2023 I opened my own school with nothing but my $1,500 tax return, teaching a unique multi-discipline system, and grew it from 0 to 40+ students in less than 2 years, without a franchise name, a big budget, or sacrificing the quality of my instruction.

Now I want to share everything I’ve learned over the past 14 years of teaching, 5 years of running programs, and 2 years of running my own school.  I see so many schools with so much to offer falling into the same pitfalls that hold them back from reaching the levels of success that they deserve.

I believe in preserving martial arts integrity while running a sustainable, profitable school that supports your life.  I’ve done it myself.  I can help guide you to reach your dojo goals.

đź’ˇ What Makes This Program Different

Unlike generic business coaching, this program is built by a martial arts instructor, for martial arts instructors.  With over 14 years of martial arts teaching experience, I understand the specific challenges of running classes, managing students, and balancing multiple arts, because I’m still doing it myself.

Unlike some programs that encourage you to focus on:

  • Getting as many new students as possible without qualifying them or worrying about retention

  • Churning out “black belts” as fast as possible with frequent promotions (often monthly, or even weekly in some schools) and fixed timelines (yes, some schools guarantee a black belt in under 2 years if you pay them enough)

  • Running your classes like an after-school daycare instead of actually teaching martial arts

  • Constantly running exhausting camps and events as a cash cow (these can be ok in moderation, but aren’t sustainable as the bread and butter of your business)

Instead, this program helps you:

  • Build a school that reflects your values and preserves martial arts integrity

  • Focus on quality over quantity, both in student outcomes and how you run your school

  • Create reliable, repeatable systems for getting leads and enrolling the right students

  • Develop a student base that respects your art and stays long-term

  • Use community, culture, and great teaching as your growth engine

  • Grow your business sustainably without burning out or selling out

đź’¬ Client Results

I helped my Brazilian Jiu-Jitsu Instructor Elias open his own school completely from scratch and grow to 5 students in the first 5 weeks of business. Using the same method I used when I started my school, he was able to keep his costs so low that his business became profitable in the first month.

Grow your school using the same methods that took me to 40+ students in my first two years, and got Elias 5 students in his first 5 weeks.

📦 What’s Included

  • 6 Weekly Private Coaching Calls (Zoom, 45–60 minutes)

  • Unlimited Text/Email Support Between Calls

  • Call Summaries & Action Plans

  • Templates, Checklists, and Scripts

đź’° Investment

The investment for this coaching program is intentionally kept flexible during the beta phase. I’m currently offering limited spots at a discounted founder’s rate while I refine the system and build client results.

Pricing may vary slightly based on your needs and the level of support you’re looking for. Details will be shared during our intro call.

After this initial round the price for 1-on-1 coaching will increase significantly to reflect the value, proven results, and improved systems.

I also plan to launch a group coaching program in the future, which will have group coaching calls and in-group support.

What I can promise is that you’ll receive tremendous value and personal attention in this first round. In fact, just a few new student sign-ups as a result of implementing what you learn here can easily cover the cost of the program and the systems you build will continue paying off long after our 6 weeks together.

âś… How to Apply

If you’re serious about growing your school and want clear, honest guidance from someone who’s done it, click “Apply Now” below and fill out a short form.  I’ll review it personally, and if it’s a good fit, we’ll jump on a call for a free analysis.

  • Martial arts school owners with fewer than 40 students who want to grow sustainably while maintaining the quality and integrity of their instruction. If you're between 0–30 students and want proven systems without selling out, you're a great fit.

  • Absolutely, especially if you're not seeing consistent student growth or you want to improve lead generation, conversions, or retention.

  • The program isn’t about the style, it’s about the business. These strategies apply to any martial arts school focused on high-quality instruction and sustainable growth.

  • While this program is tailored for martial arts school owners, many of the core principles like local lead generation, client onboarding, retention, and community-building apply across fitness and instruction-based businesses. If you run a values-driven studio and want help growing sustainably, I’d be happy to work with you and adapt the material to your industry.

  • No, and here’s why. This program is designed to give you the skills, strategies, and systems needed to grow your school sustainably. I’ll coach you through what works, help you develop marketing that feels authentic, and provide templates and guidance, but you’ll be the one executing it. That’s how you gain real control and confidence in running your business.

    That said, for clients who want more hands-on help, additional services like ad copywriting, website design, and done-for-you marketing packages are available as optional add-ons, all while keeping the long-term goal in mind of you having all the tools you need to run your business sustainably yourself.

  • You'll need 1 hour per week for our coaching call, plus about 1–2 hours to implement action items. Everything is focused on high-impact moves that fit your schedule.

  • Yes. Every call is recorded and you'll receive a copy along with a written action plan.

  • Because of the personalized nature and limited spots, there are no refunds once we begin. That said, I’m committed to your success and will support you every step of the way.

  • You’ll have the option to continue with group coaching, upgrade to higher-level 1-on-1 support, or simply implement what you’ve learned. The choice is yours.

⚠️ Only 5 Spots Available

This is a beta round with hands-on, personalized attention.  Once the 5 spots are filled, the program will close until the next launch.